Distribution & retail division
Premium brands, brought to the region.
Value-added distribution of premium lifestyle and IT brands — imported, retailed, marketed and serviced locally, connecting innovative products with the MENA market.
About the division
Lifestyle brands serving the Middle East — our Distribution division.
We select brands the way our clients select products: on quality, design and usefulness. Each partner below is imported, sold and marketed by us — through retail, corporate sales and our EVO online store.
Every product we distribute is backed by our own Dubai service centre, so warranty, spares and support stay local.
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Lifestyle brands
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Years of distribution
MENA
Coverage
Our partners
A curated portfolio, not a catalogue
Innovative brands that define the future of IT, mobility and lifestyle — each one exclusive to us in the region.

Stadler Form
Indoor air quality · Switzerland
Swiss air treatment — humidifiers, dehumidifiers, purifiers and aroma diffusers for homes, offices and hospitality.
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DICOTA
Laptop bags & accessories
Bags, cases and mobile accessories built for business professionals on the move.
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Aeris
Ergonomic seating · Germany
Active-sitting chairs for offices, conference rooms and home offices.
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Sonic Chair
Acoustic lounge chair
A lounge chair with a built-in audio system — immersive sound for lobbies, studios and break-out spaces.
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Inpro Solar
Solar educational & gift solutions
Solar-powered chargers and renewable-energy accessories for devices and the outdoors.
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Y-Brush
Sonic dental care · France
The sonic toothbrush that cleans all teeth at once — a full clean in about 10 seconds.
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Bellaria
Odour neutralisation · Germany
Automatic odour neutralisation and toilet cleaning with every use — no sprays, no fragrances.
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Retail
Every brand above, in one basket — EVO, our online store since 2016.
What we do for our brands
Value-added, end to end
One partner from customs to customer — and after-sales beyond the sale.
01
Import & logistics
Regional importing, warehousing and fulfilment handled from Dubai.
02
Retail & e-commerce
Sold through retail partners and our own EVO online store, with delivery across the UAE.
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Corporate & B2B sales
Volume programmes for offices, hospitality, education and government buyers.
04
Marketing & activation
Launches, exhibitions and campaigns that build each brand's presence in the region.
05
Service & warranty
Our own service centre in Dubai handles warranty, repairs and spare parts locally.
06
Regional reach
Presence across the GCC, with Saudi Arabia served through our PRONEXT operation.
Some of our clients
Trusted across government, education and enterprise



















































































































































